As women, our bodies change every day (and maybe even throughout the day) - we get it. At april + mai, we envision a world where everyone can express their authentic style identity without compromising on comfort. Our mission is to redefine fashion by seamlessly blending style and comfort through designs crafted to celebrate the uniqueness of every woman, catering to the dynamic nature of our bodies as they evolve over time.

All of our pieces are curated to adapt with your body one way or another - whether it be adjustable, stretchable or free-flowing. From everyday casuals to elegant ensembles, our collections strive to accompany you through your unique style journey, no matter what stage you're at.