Dedication to sustainability and ethical production is the essence of april + mai as a brand. Our commitment goes beyond trends – it's a promise woven into every fabric, every design, and every decision we make. From sourcing eco-friendly materials to minimizing our carbon footprint, we embrace a responsible approach. Together, we're shaping a stylish, sustainable tomorrow through a commitment to the planet and to you.​

  • MATERIAL INNOVATION​

    At april + mai, we proudly embody a commitment to sustainable fashion by prioritising the use of natural fibres in our clothing collections. Rooted in our dedication to environmental responsibility, we've seamlessly woven eco-conscious practices into our design ethos. More than 70% of our designs are crafted from a predominant blend of cotton, linen, or other natural fibres, and over half of our offerings are made entirely from 100% natural fibres. ​​

  • ECO-CONSCIOUS PACKAGING

    We ensure that all packaging for our products is either recyclable or biodegradable, with the majority of our packaging thoughtfully crafted from materials that align with our commitment to the planet. From garment packaging to tags, and even our brand stickers, we've embraced eco-friendly options, underscoring our dedication to a greener and more responsible future. At april + mai, we believe that even the smallest choices can make a significant impact, and our sustainable packaging reflects our vision for a fashion industry that embraces both style and environmental stewardship.

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